25 to 27 October 2023 (Bremen and Hamburg)
Would you like to learn more about business opportunities in the sports industry in northern Germany? The NBSO Hamburg in cooperation with Hamburger Ding is organising an interactive sports visit to Bremen and Hamburg from 25 to 27 October under the banner of SportsNL. Are you a Dutch organisation active in sports? Then we cordially invite you to apply for this trip. Registration is possible until 6 October.
Purpose of the trip
The sports trip aims to give Dutch organisations the opportunity to establish contacts with potential partners/relationships in (Northern) Germany. In addition, we aim to create lasting connections between the German and Dutch sports industry. The Netherlands has strong expertise in digitalisation and sustainability, which is applicable both for sports infrastructure development and around sports events.
Germany and Sport
A lot is happening in the Sport field in (Northern) Germany. For instance, the city of Hamburg is very active in the field of sports with its so-called Active City Strategy. To further strengthen the infrastructure for sports facilities, the city has drawn up the Active City Master Plan. This aims to continuously improve and diversify the opportunities to be physically active in Hamburg.
UEFA EURO football will take place in Germany next year and Hamburg's Volkpark stadium is one of the playing venues. Moreover, many major sports events (Hamburg European Open, etc.) offer opportunities for Dutch organisations and entrepreneurs to cooperate with German companies, clubs, and sports organisations.
More information on business opportunities in the sports market in Germany can be found in the May 2023 report "Digital Landscape Analysis Germany " by Nielsen Sport. This report was commissioned by NBSO Hamburg and the Rijksdienst voor Ondernemend Nederland (RVO) and can be requested for Dutch organisations via the following link: Market Reports Europe request form.
What to expect
During this mission, we will support organisations in exploring business opportunities on the following topics:
The mission will give you the opportunity to collaborate with various stakeholders in the sports sector, including sports organisations, stadiums, training facilities, and sports clubs. This includes optimising sports infrastructure with innovative technologies, digitalisation, and making sports infrastructure and sports events more sustainable. In addition, there are opportunities to establish contacts with Werder Bremen, HSV, SV Kiel, SportFive, the City of Hamburg, the Active City strategy, and many more relevant sports-related organisations and clubs in Hamburg.
Draft programme (subject to change)
25 October
Travel to and reception in Bremen
Day programme at SV Werder Bremen
Evening programme and networking
Overnight stay in Bremen
26 October
Trip to Hamburg
Full day in Hamburg with a highly interactive programme at Hamburger Ding.
Matchmaking, activities and knowledge exchange
27 October
Journey to Kiel
Interview with Holstein Kiel,
E-Sports
Networking lunch with sports-related contacts from the region.
Return trip to Hamburg by tour bus, from there individual return trip to the Netherlands
Participate?
The visit is open to Dutch (Chamber of Commerce registered) organisations active in the named topics. Interested in participating? Register via this link. Please note, the deadline to register is 6 October 2023 and there is a limited number of places available. Please note that the organisers reserve the right to select participants based on who can benefit most from this trip. Travel and accommodation expenses are at your own expense.
Participating companies must fit within the stated format and content focus of this mission. Registration and its automatic receipt therefore does not automatically mean admission to the mission. You will receive final confirmation of your participation after the application period has closed.
Do you have any questions? If so, please contact:
Patricia van der Werf
Chief Representative
Netherlands Business Support Office Hamburg
c/o EuropaKontor (6. OG Europa Passage)
Ballindamm 39
20095 Hamburg
E: patricia-vander.werf@minbuza.nl
M: + 49 176 12 44 33 44
Wiet van der Linden
Deputy Representative
Netherlands Business Support Office Hamburg
c/o EuropaKontor
Ballindamm 39
20095 Hamburg
M: + 49 176 7673 6546